---
title: Workplace physiotherapy
url: https://craftledge.com/research/workplace-physiotherapy
source: https://craftledge.com/research/workplace-physiotherapy
updated: 2026-08-09
---

# Everyone sells the equipment. Nobody sells the outcome.

A category read on workplace physiotherapy across fourteen markets, published in full by craftledge. The burden looks close to identical everywhere. Who pays does not, and that is what the read turns on.

## What is in it

- 14 markets, each with its lead payer, its access friction, its regulation, its incentives and its buying unit.
- 69 sources, each recorded with what was opened and what was taken from a publisher summary.
- 19 assumptions, each written down with what would prove it wrong. 10 of them rest on nothing and should be attacked first.
- 22 gaps we went looking for and could not close, left visible rather than filled in.

## The markets

### north america

- **Canada**. Lead payer: single payer. Signs: health and safety, human resources, disability management, operations.
- **United States**. Lead payer: employer funded. Signs: total rewards, benefits, environment health and safety, risk management.

### uk and ireland

- **United Kingdom**. Lead payer: single payer. Signs: reward, occupational health, health and safety, human resources.
- **Ireland**. Lead payer: mixed. Signs: human resources, health and safety, occupational health.

### europe

- **European Union**. Lead payer: mixed. Signs: national competent authority.
- **Germany**. Lead payer: statutory insurance. Signs: human resources, occupational health, health and safety.
- **Netherlands**. Lead payer: employer funded. Signs: human resources, arbodienst, management.
- **The Nordics**. Lead payer: statutory insurance. Signs: human resources, occupational health provider, management.
- **France**. Lead payer: statutory insurance. Signs: direction des ressources humaines, service de santé au travail, QHSE.
- **Spain**. Lead payer: statutory insurance. Signs: recursos humanos, servicio de prevención, the mutua.
- **Italy**. Lead payer: statutory insurance. Signs: risorse umane, servizio prevenzione e protezione, medico competente.
- **Poland**. Lead payer: mixed. Signs: human resources, BHP, occupational medicine provider.

### apac

- **Singapore**. Lead payer: employer funded. Signs: human resources, EHS, WSH committee.
- **Australia**. Lead payer: statutory insurance. Signs: people and culture, WHS, injury management, the state insurer.

## The register behind it

Every sheet this study rests on is published at https://craftledge.com/research/workplace-physiotherapy/desk.

## Who published it

craftledge. Anywhere in the world. Job no. 0039, b2b physiotherapy, category research. Every client is under NDA, so the category is named and the client is not.

If you are building a B2B physiotherapy brand in any of these markets, start a brief at https://craftledge.com/brief.