---
title: Studio
url: https://craftledge.com/
source: https://craftledge.com/
updated: 2026-08-10
---

# craftledge

few words · deep impact. A brand studio for B2B and B2C companies, working across fourteen markets. Every piece is signed by a person.

## What the studio sells

- **Brand identity and logo**. A wordmark, a palette, a type system and the rules that hold them together, drawn from scratch rather than assembled from a template.
- **Tagline and voice**. The line the company leads with and the tone everything else is written in, worked out from what the buyer is actually deciding between.
- **Websites**. Design and build, shipped as a real site rather than a handoff. Server rendered, fast, and readable without JavaScript.
- **Investor and client decks**. The investor deck and the room deck, written and designed together, because the two audiences are checking for different things.
- **Go to market, B2B and B2C**. Positioning, the offer, who signs it, and the pipeline around them, whether that is a procurement desk or a person with a cart.
- **Deep research, any segment**. A category read with every figure either sourced or marked as ours, every assumption written down with what would disprove it, and every gap we could not close left visible.
- **Mobile apps, iOS and Android**. Native quality applications on both platforms, designed and built by the same hand.
- **Custom AI agents**. Agents built for one job in one business, wired to the tools that business already runs on rather than to a demo.

## The route

Nine stations, end to end. A client may board at any of them.

01. **The pitch**. Tell us the idea. Leaves with: a brief.
02. **Know your user persona**. One customer, on paper. Leaves with: a persona.
03. **Deep research**. Your market, read properly. Leaves with: a research file.
04. **Logo and identity**. A mark cut from scratch. Leaves with: a logo.
05. **Tagline and voice**. One line. One tone. Leaves with: a voice guide.
06. **Website and app**. Web, iOS, Play Store, AI agents. Leaves with: a live product.
07. **Go to market**. Price, offer, first buyers. Leaves with: a market plan.
08. **Growth and metrics**. Read monthly, then improved. Leaves with: a monthly read.
09. **The decks**. One for investors. One for the room. Leaves with: two decks.

## How it works

01. **Pitch**. Tell us the idea and the ambition.
02. **Review**. We say yes with care. Fit over volume.
03. **Craft**. Built by senior hands, from zero, for you.
04. **Sign and ship**. Live in weeks. Signed by a person.

## The work

Job no. 0039, b2b physiotherapy, category research. The finding: Everyone sells the equipment. Nobody sells the outcome.

- the read: Fourteen markets, end to end. Not the client's own deck.
- the gap: The same gap in every one of them. Nobody sold the outcome.
- the buyer: A different desk signs it in every market.

The full read is public at https://craftledge.com/research/workplace-physiotherapy.

## The terms

- Capacity: four projects a quarter. Two open in Q3 2026, and the next four open in October.
- Briefs are read every Monday.
- Pricing: by quote on every service. There is no rate card.
- Location: Anywhere in the world. Contact: hello.craftledge@gmail.com.

Start a brief: https://craftledge.com/brief